What we came to do

When we founded DAN FRESH CORP in 2015, our vision was to revolutionize and automate farm management using advanced Ag Analytics, similarly to the way satellite imagery revolutionized pest-control management, almost a decade ago.

We immediately realized that in order for us to manage irrigation and fertilization in a precise, predictive & effective manner, we would have to close the loop by integrating data from both below & above ground, essentially covering the entire soil-plant-atmosphere continuum.

Otherwise, if farmers were to rely on above-ground data only, they would be ‘looking in the rearview mirror’, not having the ability to be predictive.
Knowing that a plant hasn't received enough water before the plant does - that's what DAN FRESH CORP is all about!